Kam's Klips

Brand design and advertisement campaign for a freelance haircutting service.

Kameron has been cutting hair freelance for a few years now, but didn't have a business or brand for himself. The entire branding of Kam's Klips was created from scratch and is meant to equally represent who Kameron is as a person, as well as his business and its major qualities. Kam’s Klips is a haircutting service stationed in the Monterey Bay Area and is run by a freelance barber. Kameron specializes in hair and beard line ups and trims, as well as hair length cuts and styles. 

For this project I created the brand logo and tagline, business stationary, Instagram posts, magazine ads, and bumper stickers.

To learn more about the design process behind this project, click here.

Target Audience

The target audience for this business and the ad campaign is males, ages 18-50, who live in the Monterey Bay area, and who like to keep a nicely styled haircut, or like to have a clean and neat hairline that looks crisp.

Color Scheme

I used color theory and color psychology to help me decide what color I wanted to use for the primary color. I mainly wanted to work with blue, because blue gives off feelings of trustworthiness, uniqueness, and authenticity, traits that are shared by Kameron and his business. I used Illustrator’s color guide to find other colors that looked best with the blue I chose to find the secondary and accent color. 

For the secondary color, I went with a lighter tint of the primary blue that I used to have a lighter color to offset the dark hue of the blue. For the accent color, I chose the burnt red color because of the stark difference from the blue. The final two colors are a lighter tint of the accent red that I used, as well as a lighter tint of a purple that worked well with the primary blue. I chose the purple as the final color so I could stay within the range of the analogous colors of red, blue and purple, while leaning more towards the cooler colors since the primary color is blue.

Typefaces

The typeface ‘Book Antiqua’ was chosen as the main display typeface because of its style and visual qualities. It is a serif typeface that looks sharp, clean and professional, representing the purpose of the business. The sharp, cleanliness of the typeface allows the graphics within the logo seem as though they fit, rather than feeling like they are out of place within the text.

‘Acumin Variable Concept’ was chosen as the text typeface because of its contrast to the ‘Book Antiqua’ typeface. It is a steady sans serif typeface without drastic weight changes within each letter, which allows it to be easy to read when in large quantities. It also has a large variety of styles, which allows for great flexibility in the text.

Business Stationery

For the logo, I included one of the barber tools that Kameron uses into the logo to visually showcase the haircutting aspect of his business since they are most associated with a barber.

The curved design for the brand is meant to represent a curled lock of hair, as I wanted to keep the haircut theme of the brand in the stationary items that will go with the business. The two-colored design was meant to not only give the design a 3-dimentional look, but to also showcase two of the brand’s colors in unison with each other, while being interchangeable with the other colors in the color palette.

The business stationary set includes standard #10 envelopes, a letterhead and invoice, 9x12” manilla style envelopes, and a business folder. Each stationary item includes the Kam's Klips brand and would be for Kameron to use for work and to promote his business. 

Advertisements

The ad campaign is centered around the use of a metaphor, to help explain the main quality of the business to the target audience in a way that would be easy to understand, as well as a way that would resonate with them. The metaphor I chose is: Fresh as a Sports Car, because most males, especially the ones in the target audience, are really into cars, and it is something they will resonate with.

Using the five senses to interact with a car, I used that as a way to visualize the metaphor that I wanted to go with. Since using the auditory sense seemed to be the best way to go for my ad campaign, I decided to associate a car’s engine revving with the sound of hair clippers when they are in use.

Gallery Exhibition

Other Works